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UX Research

Small & Large-Scale Studies

2 - 4 Weeks / 6 - 12 Weeks

Strategic Planning

Fast Iterations

Journey Mapping & IA Review

Evidence-based UX Research informs strategic decisions and reduces risk in decision making by providing businesses with data. This data helps organisations to avoid building products or features that users do not want or need, ultimately reducing development time, effort and cost.
 
UX Research uses a set of evaluative and generative research methods to understand the user experience of a product with evidence-based data. These methods can be tailored to small and large scope research studies.

Value

— What will this research bring?

IA & Journey Mapping Review

Heuristic Evaluation

Desk Research

Competitor Analysis

Who is it for?

  • Small-scale research projects — ideal for quick feedback and fast iterations based on existing design issues, including a review of user journeys, information architecture and heuristic evaluation
     

  • Large-scale research projects — for large scale studies, it could include an in-depth analysis of the market and the competition, user journeys, and to identify design problems, opportunities for growth and improvement of their products

How I work

1 / Understanding the problem / opportunity

  • Introductory onboarding call / briefing

  • Stakeholder meeting / workshop

    • Understanding current issues and research goals

    • Understanding bias and assumptions

    • Understanding product goals, strategy and roadmap

  • Agreement on deliverables and reporting

  • Timeline definition

2 / Preparing the research

  • Analysing previous research

  • Research plan

  • Participant recruitment 

  • Interview / test guides

3 / Conducting the research

  • Depending on the particular needs of the project, these could be:

    • ​Small-scale studies: IA and user journey map review, heuristic evaluation, reviewing previous research and user data​ (UX Audit)

    • ​Large-scale studies: desk research, competitor analysis, reviewing previous research, usability testing / user interviews, IA and user journey map review

4 / Delivering the research

  • Key pain points and opportunities for improvement

  • User journey and IA insights

  • Insights from competitors

  • Market insights

Let's collaborate!

If you think you have a project that fits with the scope of this service, get in touch!

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