— Design research and strategy studio, helping businesses make impactful decisions through in-depth and strategic user research.
Glosa derives from the Greek term glossa (γλῶσσα), meaning tongue or language. It is my research language, a dialog between human stories, design thinking and business strategy.
Services
AI & Glosa
— How do I work with AI?
About
Hi! I’m Maria Ana. I help businesses make impactful decisions by translating in-depth user research into strategic, user-driven insights.
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Experience
I have spent the past decade understanding people through roles in fashion and design research.
Over the past 5+ years, I have led and contributed to research projects that informed strategic product and business decisions across multiple sectors, including luxury fashion, education, public safety and food and beverage.
I have also gained leadership and project management experience in the automotive sector, enhancing my skills in stakeholder and team management, risk mitigation and strategic planning.
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Career Highlights
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Led a foundational study that enhanced marketing clarity on customer and sector needs, boosting actionable insights for roadmap development by 40%
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Led internal audits that identified design flaws, doubling early bug detection and resolution opportunities
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Delivered quantitative and qualitative research uncovering 8+ key customer pain points, challenging assumptions and driving a 34% increase in user satisfaction
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Built strong stakeholder partnerships, enhancing decision-making and streamlining processes and communication
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Outside of the world of design, I love reading books, art and design, and being in nature. I also love meditation and, after years of practice and facilitation, I am training to become a Mindfulness teacher.​
Feedback
— What people say
Maria Ana has an ability to take super complex, dense data and turn it into clear, engaging, and genuinely interesting insights. She didn’t just analyse information; she told stories with it, making research feel both rigorous and accessible.
She asked the right questions, challenged assumptions in a constructive way, and helped push our work forward in the best possible way. On top of that, she was just an incredible team player: collaborative, thoughtful, and always fostering a positive, motivating environment.
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Senior Product Designer at Vista
What sets Maria Ana apart is her calm, composed presence. She brings a sense of serenity to every project, always creating an environment where collaboration feels effortless.
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Maria Alejandra Pérez Bullones
UI / UX Designer at Siemens
From day one, her optimism has been practically contagious throughout our numerous calls and messages. If there were an Olympic event for achieving deliveries and implementations while balancing three video calls and organising the design team, she'd win gold. While we are all scrambling to hit deadlines, she has already wrapped up the task and is asking if we need anything else. The best part? Maria is a total team player.
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Product Owner at CARIAD