UX Audits
Across Product Development Stages
1 - 2 Months
Evaluative Research
Usability Testing
Pain Points & Opportunities
UX Audits provide a comprehensive, evidence-based review of the user experience of a product and its usability problems.
Audits can provide early problem detection and help to boost user satisfaction, improving conversion rates and lower customer support costs.
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Audits combine a set of evaluative research methods such as usability testing, heuristic evaluation, journey map and information architecture review. These methods allow to dive deep into existing usability problems, defy existing bias and identify design opportunities based on user feedback. Audits can be done at any point of the development stage of a product.
Value
— What will this research bring?
Pain Points & Opportunities
Key Areas for Improvement
IA & Navigation Review
Heuristic Evaluation
Who is it for?
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Across product development stages — products whose performance is being affected by several usability issues, which technical data alone cannot explain, and need clarity on why these issues happen and what solutions can solve them
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Understanding and optimising the user journey — products that have one or more issues throughout user journeys and need clarity to improve of the information architecture
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Improving accessibility — products that have poor accessibility and need to be optimised for users with different disabilities
How I work
1 / Understanding the problem / opportunity
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Introductory onboarding call / briefing
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Stakeholder meeting / workshop
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Understanding current issues and audit goals
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Understanding bias and assumptions
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Understanding product goals, strategy and roadmap
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Agreement on deliverables and reporting
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Timeline definition
2 / Preparing the research
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Analysing previous research (analytics)
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Research plan
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Participant recruitment
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Interview / test guides
3 / Conducting the research
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Usability testing
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User journey and IA review
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Accessibility review
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Heuristics evaluation
4 / Delivering the research
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Key pain points and opportunities for improvement
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User journey insights